AI

Unlock AI Potential,
Deliver Real Value

The experimentation platform built for teams seeking meaningful AI impact.

Seamless AI Model Deployment

Deploy features incrementally with feature flags, ensuring every release delivers real user value.

Impact-Driven Experimentation

Align experiments with user behavior and outcomes to boost experience and drive conversions.

Meaningful Data Analysis

Analyze AI performance with data that links directly to user outcomes, delivering actionable business insights.
FinTech app screen

AI-driven teams choose GrowthBook because it empowers them to experiment fearlessly, knowing their features are rigorously tested and deliver value.

Controlled Feature Rollouts
Data-Driven Validation
Data Governance

Intelligent AI Feature Flags: Validate Before You Scale

Confident AI Releases

Instantly deactivate under performing  features, empowering experimentation and pivots without disrupting user experience.

Targeted Rollouts

Precisely target segments, gathering feedback to ensure AI delivers value to the right users.

Gradual Rollouts

Roll out features incrementally, using engagement data to minimize risk and optimize AI performance.
“GrowthBook has been an invaluable tool for Character.AI, helping us develop our models into a great consumer experience. We can compare different modeling techniques from the perspective of our users - guiding our research in the direction that best serves our product!”
LANDON SMITH, Head of Post-Training at Character.AI

Full Visibility into AI Impact

GrowthBook’s open-source platform offers unmatched transparency by exposing the SQL behind every query and providing full access to analytics models. Investigate your data, export results to Jupyter notebooks, and trust the insights driving your AI decisions.

Collaborate across teams

Unite product, engineering, and data teams for seamless experimentation and rapid iteration. Role-based access and transparent workflows enable cross-functional alignment, accelerating AI feature deployment while ensuring shared insights drive continuous improvement.

Seamless Integration with Your AI Stack

GrowthBook integrates with your data tools and workflows, simplifying AI testing and delivering insights without disrupting existing processes. This enables fast iteration and continuous improvement while keeping teams aligned.

Schedule a demo to learn if GrowthBook is right for your team.