Experiments
Break Free from Experimentation Limits
Grow an optimization culture that encourages fearless learning. Run unlimited A/B tests, manage linked feature flags, and use no-code tools. Do more with your data—without penalty.
Run Unlimited New Experiments Simultaneously
Choose from three flexible experiment types, including two no-code options.
Linked Feature Flags
Modify source code from within GrowthBook for easy server-side A/B Testing.
Visual Editor
Optimize messaging, button colors and other UI elements without waiting on developers.
URL Redirects
Orchestrate seamless experiments across marketing touchpoints—without engaging your IT team.
Multi-Arm Bandits
Test multiple variants simultaneously and have traffic dynamically weighted to the winning variant.
Analyze Existing Experiments
Unlock hidden insights from your data
Connect to Your Data
GrowthBook is warehouse native—it works with your data where it already lives, allowing you to maintain control and avoid vendor lock-in. We're integrated with all major SQL data sources, plus tools like Mixpanel and Google Analytics.
Build Out Your Metric Library
GrowthBook takes the sting out of migrating hundreds of metrics to your new experimentation platform. With GrowthBook, a couple of lines of SQL is all it takes to write a metric to your exact specifications.
Add Metrics Retroactively
GrowthBook allows you to add metrics to past experiments. Now you can capture new insights without running a new experiment.
Manage the Experiment Lifecycle from a Centralized Hub
Ideate
Align your team's efforts around a clearly written hypothesis statement for each experiment. Easily reference statements as catalysts for new ideas.
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Implement
Select your experiment type. Use existing feature flags or choose one of our no-code options, like the Visual Editor and URL Redirects. Free up developer time and empower your Product and Marketing teams to experiment independently.
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Measure
Track key metrics and gain insights into user behavior with customizable dashboards and reports. Drill down for deeper analysis.
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Share
Automatically collect experiment results into a presentation format for easy sharing and viewing across your team. Highlight comparative views of variations, call out primary metrics and keep data effortlessly in sync.
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Harness the Power of Granular Targeting
Target the Right Users
Define precise targeting rules based on various user attributes.
Build & Apply Complex Rules
Combine different attribute values using intuitive logic operators.
Organize & Reuse
Simplify experiment management with features like projects, namespaces and saved groups.
Prerequisite Targeting
Ensure specific conditions are met before users experience an experiment variation.
Unlimited experiments. Unlimited traffic. Full data control.
No credit card. No surprises. Just experimentation that scales.